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Marketing Study Regarding Internet Services Usage On Smartphones

Author

Listed:
  • Gheorghe Meghisan

    (University of Craiova Faculty of Economics and Business Administration)

  • Georgeta-Madalina Meghisan

    (University of Craiova Faculty of Economics and Business Administration)

Abstract

The main objectives associated to this research study are: establishing the usage of Internet on the main devices (smartphones, ipad, laptops, desktop computer), making an average of the free and paid applications that the users installed on their smartphones and ranking the usage of some services on mobile devices within the last year. The present study is based on the primary data gathered from youngsters aged between 18- 24, owners of a smartphone. The gathered data was analyzed using the SPSS Informatics program, based mainly on descriptive statistics. This marketing study was made during December 2013, using the questionnaire to gather the data, which was filled in by a sample of 50 persons.

Suggested Citation

  • Gheorghe Meghisan & Georgeta-Madalina Meghisan, 2014. "Marketing Study Regarding Internet Services Usage On Smartphones," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(42), pages 35-40.
  • Handle: RePEc:aio:aucsse:v:1:y:2014:i:42:p:35-40
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    File URL: http://feaa.ucv.ro/AUCSSE/0042v1-004.pdf
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    References listed on IDEAS

    as
    1. Prof. Gheorghe Meghisan Ph. D & Assoc. Prof. Simona Bodog Ph. D & Assist. Georgeta-Madalina Meghisan Ph. D Student, 2010. "Mobile Telecommunications Market Analysis," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(38), pages 117-124, May.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    consumer behavior; marketing study; mobile Internet services; mobile telecommunications services; quantitative study;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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