Study On The Decision Process Of The Mobile Telecommunications Services’ Users
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References listed on IDEAS
- Prof. Gheorghe Meghisan Ph. D & Assoc. Prof. Simona Bodog Ph. D & Assist. Georgeta-Madalina Meghisan Ph. D Student, 2010. "Mobile Telecommunications Market Analysis," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(38), pages 117-124, May.
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Keywordsmobile telephones buyers; buying decision process; innovations’ life cycle; mobile telecommunications; mobile telephone brand;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- H12 - Public Economics - - Structure and Scope of Government - - - Crisis Management
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