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Адаптация Методологии Выборочного Наблюдения Для Целей Маркетинговых Исследований
[Adaptation of the methodology of sample surveys for marketing researches]

Author

Listed:
  • Andrey Kataev

    (Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics)

Abstract

В статьи представлены результаты адаптации теории выборочного наблюдения для целей маркетинга, что позволяет ответить на фундаментальный вопрос любого маркетингового исследования – сколько объектов необходимо изучить для возможности формулирования адекватного заключения.

Suggested Citation

  • Andrey Kataev, 2015. "Адаптация Методологии Выборочного Наблюдения Для Целей Маркетинговых Исследований [Adaptation of the methodology of sample surveys for marketing researches]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(1), pages 2.21-2.27, August.
    • Handle: RePEc:pos:journl:1-3
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    More about this item

    Keywords

    маркетинговые исследования; выборка; статистическая методология; репрезентативность; marketing researches; sample; statistical methodology; representation;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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