Influence Of Country Of Origin On Foreign Product Evaluation
Consumers form their expectations (usually regarding the quality) based on the perceived image of a certain country. The original country of origin scale was developed in 1994 by Parameswaran and Pisharodi and had 40 items measuring general country attributes, general product attributes, and specific product attributes (automobile product category). This paper aims to highlight the role of the country of origin in shaping perceptions of the country and the manufactured products.The goal of the present research is to validate the COI scale for the Romanian market, in order to find out if it can be used as it was initially built by its authors or if it requires modifications. The research results led to the decision of keeping 37 items out of 40 and removing 3 items given that they were highly intercorrelated or insignificant.
Volume (Year): XII (2014)
Issue (Month): 2 (November)
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- Pereira, Arun & Hsu, Chin-Chun & Kundu, Sumit K., 2005. "Country-of-origin image: measurement and cross-national testing," Journal of Business Research, Elsevier, vol. 58(1), pages 103-106, January.
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