Country-of-origin image: measurement and cross-national testing
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References listed on IDEAS
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- Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan, vol. 23(3), pages 477-497, September.
- Gerbing, David W & Anderson, James C, 1984. " On the Meaning of Within-Factor Correlated Measurement Errors," Journal of Consumer Research, Oxford University Press, vol. 11(1), pages 572-80, June.
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