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Social Networking Addiction: Are the youth of India and United States Addicted?

Author

Listed:
  • Shivani Arora

    (SBS College, Delhi University)

  • Daniel Okunbor

    (Fayetteville State University,)

Abstract

Social Networking is the mainstay that aided the survival of internet during the turbulent times of E-commerce. Internet users stayed glued to social networking websites especially Facebook, which started advertising to them and hence they started buying. The extent of its growth makes it an interesting and unexplored area of research. The advantages it provides are immense and hence it has penetrated into our daily lives, but theres a flip side to it ? excessive usage per day; inferiority complex creeping in, when the happening lives of friends and family are portrayed on Facebook, feeling lonely has been cited as a reason leading to the increased use of SN websites, causing more loneliness as the end product; addiction arising out of pleasure, etc. This paper aims to study the Facebook usage pattern of a sample of students from United States and India, and gauge the pattern and relate the same as symptoms of addiction.

Suggested Citation

  • Shivani Arora & Daniel Okunbor, 2015. "Social Networking Addiction: Are the youth of India and United States Addicted?," Proceedings of Business and Management Conferences 2303420, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:ibmpro:2303420
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    File URL: https://iises.net/proceedings/business-management-conference-vienna/table-of-content/detail?cid=23&iid=003&rid=3420
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    More about this item

    Keywords

    Facebook; FAD; Social Media ; Social Network/Social Networking; Addiction; Usage; Facebook;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • I00 - Health, Education, and Welfare - - General - - - General

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