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The Role Of Tourism In Perception Of The Croatian Country Brand In Hungary And Croatia1

Listed author(s):
  • Gerdesics Viktoria1


    (University of Pecs Faculty of Business and Economics, Hungary, Faculty of Economics in Osijek, Republic of Croatia)

  • Mladen Pancic


    (Faculty of Economics in Osijek, Republic of Croatia)

  • Orosdy Bela


    (University of Pecs Faculty of Business and Economics, Hungary)

Today it is not easy to find the best choice as a tourist. There are not only countless opportunities but the competitive advantages of tourist destinations have to be also identified within the endless bunch of information. Obviously, in a reverse interpretation, neither the supplier countries have an easy job in gaining the tourists. Among others this is one reason to consciously develop a good country brand. A specific historical element of Croatia is its secession from Yugoslavia in 1991 by which it had to develop an independent country image. For this tourism being a decisive part of its economy seemed to be an adequate tool. The survey shown in present study is the continuation of a last year investigation on the Croatian country image carried out in Hungary – this paper shows the results of a Croatian survey as well. Based on Hungarian and Croatian questionnaire surveys it analyses the role of tourism in Croatian country brand by the time of the country’s EU-accession.

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Article provided by Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia in its journal Interdisciplinary Management Research.

Volume (Year): 10 (2014)
Issue (Month): ()
Pages: 236-244

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Handle: RePEc:osi:journl:v:10:y:2014:p:236-244
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