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Preparation of the future marketers should focus on the needs of business professionals to ensure success of the companies in the market. The definition and formation of relevant competencies for future marketing is the basis of their competitive advantage in the labor market and demand for the leading Russian and foreign companies. To develop these competencies can only be based on close cooperation with the business community

Author

Listed:
  • Mkhitaryan S.

    (Plekhanov Russian University of Economics)

  • Danchenok L.

    (Plekhanov Russian University of Economics)

Abstract

The article deals with the question of the violation of antimonopoly legislation in terms of unfair advertising. On the basis of the analysis were made conclusions about the evidence at the cases in the field of unfair competition.

Suggested Citation

  • Mkhitaryan S. & Danchenok L., 2015. "Preparation of the future marketers should focus on the needs of business professionals to ensure success of the companies in the market. The definition and formation of relevant competencies for future marketing is the basis of their competitive adv," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
    • Handle: RePEc:mmb:journl:articl_v4_23_15
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    File URL: http://www.marketing-mba.ru/article/v4_15/Mkhitaryan.pdf
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    Keywords

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    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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