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Методология И Базовые Процедуры Идентификации Интенсивности Рыночной Конкуренции
[The methodology and basic procedures of identification of the market competition intensity]

Author

Listed:
  • Andrey Kataev

    (Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics)

Abstract

В статье раскрыто содержание фундаментальной для маркетинга категории «конкуренция» и идентифицированы ее видовые характеристики. Детально описаны основные методические процедуры оценки интенсивности конкуренции, базирующиеся на использовании показателей рыночной концентрации.

Suggested Citation

  • Andrey Kataev, 2015. "Методология И Базовые Процедуры Идентификации Интенсивности Рыночной Конкуренции [The methodology and basic procedures of identification of the market competition intensity]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(2-3), pages 2.1-2.19, September.
  • Handle: RePEc:pos:journl:2-1
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