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Testing of APEC Countries’ Competitiveness Dynamics Through Fuzzy Clustering Analysis and Some Findings

Author

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  • Ilke KAYA

    (Kirklareli Universitesi, Turizm Fakultesi, Turizm Isletmeciligi Bolumu)

Abstract

Bu arastirma, zincir/grup otel musterilerinin marka degeri bilesenlerini aciga cikarmayi ve otel musterilerin marka degerine yonelik tutumsal farkliliklarinin incelemesini amaclamaktadir. Arastirmaya Istanbul’da faaliyet gosteren 24 zincir/grup otel isletmesinde konaklayan 717 musteri katilmistir. Yapilan faktor analizi sonuclarina gore marka degeri bilesenlerinin marka bagliligi, marka farkindaligi, marka cagrisimlari, marka liderligi, algilanan kalite ve marka imaji oldugu ortaya cikmistir. T-testi ve ANOVA analizi sonuclarina gore marka degeri ile yas, gelir, meslek ve egitim degiskenleri arasinda anlamli bir iliski varken, marka degeriyle cinsiyet ve medeni durum degiskenleri arasinda anlamli bir iliski ortaya cikmamistir.

Suggested Citation

  • Ilke KAYA, 2014. "Testing of APEC Countries’ Competitiveness Dynamics Through Fuzzy Clustering Analysis and Some Findings," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 14(4), pages 597-610.
    • Handle: RePEc:ege:journl:v:14:y:2014:i:4:p:597-610
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    More about this item

    Keywords

    Marka degeri; marka degeri bilesenleri; zincir/grup oteller;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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