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Sponsorship and patronage as a form of PR-activity in the market of services

Author

Listed:
  • Tultaev T.A.

    (Plekhanov Russian University of Economics)

Abstract

In an unstable economic situation and the reduction of state financing of social projects increased the value of these forms of PR-activities as sponsorship and patronage. The article is devoted to questions of planning, organization and conduct this forms of PR-activities by the companies in the market of services.

Suggested Citation

  • Tultaev T.A., 2015. "Sponsorship and patronage as a form of PR-activity in the market of services," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
    • Handle: RePEc:mmb:journl:articl_v4_27_15
    as

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    File URL: http://www.marketing-mba.ru/article/v4_15/Tultaev.pdf
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    References listed on IDEAS

    as
    1. Marcelo Fernandes & Paulo Monteiro, 2005. "Central limit theorem for asymmetric kernel functionals," Annals of the Institute of Statistical Mathematics, Springer;The Institute of Statistical Mathematics, vol. 57(3), pages 425-442, September.
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    Keywords

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    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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