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SPANISH AND PORTUGUESE HOTEL NETWORKS IN BRAZIL,Evidence from the Northern Coast of Bahia

Author

Listed:
  • Lirandina GOMES

    (Universidade do Estado da Bahia, Salvador, Brazil)

  • Joaquim RAMOS SILVA

    () (SOCIUS, School of Economics and Management, Universidade de Lisboa, Portugal)

Abstract

The paper analyzes the experience of Portuguese and Spanish hotel networks in Brazil, specifically on the Northern Coast of Bahia. We look at this process over the period when Brazil was opening up to international tourism corporations through promotion of national and regional policies. The research included surveying hotel representatives from investing countries. Clearly, there is a mighty convergence of interests between hotel groups, civil construction firms, and financial institutions, which appeals strongly to the political powers, particularly at a regional level. We also conclude that countries launching their tourism industry may learn from the experience of first comers with this crisscrossing research approach proving beneficial from various perspectives.

Suggested Citation

  • Lirandina GOMES & Joaquim RAMOS SILVA, 2014. "SPANISH AND PORTUGUESE HOTEL NETWORKS IN BRAZIL,Evidence from the Northern Coast of Bahia," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(2), pages 39-55, December.
  • Handle: RePEc:hrs:journl:v:vi:y:2014:i:2:p:39-55
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    File URL: http://www.rsijournal.eu/ARTICLES/December_2014/4.pdf
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    Citations

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    Cited by:

    1. Ferreira Freire GuimarĂ£es, Carla Regina & Silva, Joaquim Ramos, 2016. "Pay gap by gender in the tourism industry of Brazil," Tourism Management, Elsevier, vol. 52(C), pages 440-450.
    2. Joaquim Ramos Silva & Carla Regina Ferreira Freire GuimarĂ£es, 2017. "Wage differentials in Brazil: Tourism vs. other service sectors," Cogent Economics & Finance, Taylor & Francis Journals, vol. 5(1), pages 1319606-131, January.

    More about this item

    Keywords

    Internationalization; regional policy; tourism location; tourist-residential complexes; business strategies; economic development; cultural links;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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