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This article describes the features of global pharmaceutical market and pharmaceutical market Russian Federation and trends in their promotion. The importance of marketing activity and the impact of marketing on the business activities of small and medium-sized companies is defined in the article. The questions of creation of competitive brands of drugs, their positioning and promotion. And also explored the behavior of customers in the pharmaceutical market, as well as the use of a complex marketing tools to influence him

Author

Listed:
  • Shindina V.A.

    (Plekhanov Russian University of Economics)

Abstract

This paper propose to consider resource-based theory management concept as the way to transit results of the performance to the new markets and projects and corporate decision-making

Suggested Citation

  • Shindina V.A., 2015. "This article describes the features of global pharmaceutical market and pharmaceutical market Russian Federation and trends in their promotion. The importance of marketing activity and the impact of marketing on the business activities of small and m," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_2_15
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    File URL: http://www.marketing-mba.ru/article/v3_15/Shindina.pdf
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    Keywords

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    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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