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The business model of the limited function wholesalers

Author

Listed:
  • Oana Dobre-Baron

    (University of Petrosani, Romania)

Abstract

Wholesale is an important link in the movement of goods from manufacturer to consumer. Undertakings that carry out such activity have a very important role in the overall economic system, providing a number of benefits both to the manufacturing companies from which they buy goods and also to the retail companies to which they resell trade goods. The complexity, diversity and magnitude of the operations of the wholesalers classifies them into various typologies, most of them being classical wholesalers. A good example in this regard is the METRO Cash & Carry Company, whose business model is centered on the client and on satisfying to a higher level of its needs through the promotion of an extensive range of services that come to complement the sale of goods to the retailers.

Suggested Citation

  • Oana Dobre-Baron, 2015. "The business model of the limited function wholesalers," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 15(2), pages 5-16.
    • Handle: RePEc:pet:annals:v:15:y:2015:i:2:p:5-16
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    More about this item

    Keywords

    wholesale; limited function wholesalers; wholesalers offering full service; business model; customers;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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