Relationship Between Tourism Promotion And Historical Monuments, Case Of Study: Guaymas Sonora Relacion Entre Promociã“N Turistica Y Monumentos Historicos: Caso Guaymas, Sonora

This study determines the relationship between historical monuments and tourist promotion of Guaymas and the way it is perceived by bachelor students of Tourism Business Administration from Sonora State University, Universidad Estatal de Sonora. This study also corroborates tecnological media efectiveness to advertise Guaymas harbour as a tourist destination. Guaymas has been promoted as a tourist destination and as a sun and beach destination since 1945. In that regard, we recognize the economic importance of tourism to the port and we are aware that demands for destinations and their promotions are closely related. However, we do not know the approach which has guided such promotion. Therefore this research identifies the relationship between natural and cultural heritage and tourist promotion. Tourist attractions in Guaymas were categorized by mean of a descriptive analysis. Survey participants considered the historic buildings and beaches as the Port’s main attractions which motivate the demand of the Port as a tourist destination. Nevertheless, the focus group pointed out the lack of promotion in all respects, mainly by the government.