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Наукова Сутність Маркетингу Як Процесу Обміну
[Scientific essence of marketing as the process of exchange]

Author

Listed:
  • Nataliya Kostyuchenko

    (Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics)

Abstract

Стаття присвячена теоретичному обґрунтуванню наукової сутності маркетингу під час обміну в період ринкових трансформацій. За результатами дослідження доведено, що багатьма дослідниками обмін розглядається як пряма транзакція сторонами якихось відчутних об’єктів. Маркетинговий ж обмін, найчастіше, виявляється непрямим, а предмети обміну – невідчутними і символічними.

Suggested Citation

  • Nataliya Kostyuchenko, 2015. "Наукова Сутність Маркетингу Як Процесу Обміну [Scientific essence of marketing as the process of exchange]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(4), pages 2.54-2.76, November.
    • Handle: RePEc:pos:journl:4-5
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