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What is a good reputation? Career concerns with heterogeneous audiences

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  • Bar-Isaac, Heski
  • Deb, Joyee

Abstract

When an agent faces audiences with heterogeneous preferences, it is non-trivial to determine what a “good” reputation means, and the return to reputation can be a non-monotonic function. We illustrate this through standard IO examples, and discuss some implications for reputation-building in a simple two-period career concerns framework. We conclude by discussing other observations concerning the impact of heterogeneous audiences on reputation-building.

Suggested Citation

  • Bar-Isaac, Heski & Deb, Joyee, 2014. "What is a good reputation? Career concerns with heterogeneous audiences," International Journal of Industrial Organization, Elsevier, vol. 34(C), pages 44-50.
    • Handle: RePEc:eee:indorg:v:34:y:2014:i:c:p:44-50
    DOI: 10.1016/j.ijindorg.2014.02.012
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    References listed on IDEAS

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    Cited by:

    1. Zegners, Dainis, 2017. "Building an Online Reputation with Free Content: Evidence from the E-book Market," VfS Annual Conference 2017 (Vienna): Alternative Structures for Money and Banking 168293, Verein für Socialpolitik / German Economic Association.
    2. Frédéric Loss & Antoine Renucci, 2021. "Promotions, managerial project choice, and implementation effort," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 30(4), pages 799-819, November.
    3. Ruth Ben-Yashar & Miriam Krausz & Shmuel Nitzan, 2018. "The effect of democratic decision-making on investment in reputation," Public Choice, Springer, vol. 177(1), pages 155-164, October.
    4. Grunewald, Andreas & Kräkel, Matthias, 2017. "Fake News," IZA Discussion Papers 11207, IZA Network @ LISER.
    5. Martin Richardson, 2021. "Of hired guns and ideologues: why would a law firm ever retain an honest expert witness?," ANU Working Papers in Economics and Econometrics 2021-678, Australian National University, College of Business and Economics, School of Economics.
    6. Ascensión Andina-Díaz, 2015. "Competition and uncertainty in a paper’s news desk," Journal of Economics, Springer, vol. 116(1), pages 77-93, September.
    7. Yasui, Yuta, 2021. "Controlling Fake Reviews," MPRA Paper 108177, University Library of Munich, Germany.
    8. Grunewald, Andreas & Kräkel, Matthias, 2017. "Advertising as signal jamming," International Journal of Industrial Organization, Elsevier, vol. 55(C), pages 91-113.
    9. Heski Bar-Isaac Jr. & Joyee Deb Jr., 2014. "(Good and Bad) Reputation for a Servant of Two Masters," American Economic Journal: Microeconomics, American Economic Association, vol. 6(4), pages 293-325, November.
    10. Andreas Grunewald & Andreas Klümper & Matthias Kräkel, 2025. "On The Impact Of Information Manipulation In Democratic Elections," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 66(3), pages 1043-1077, August.

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    More about this item

    Keywords

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    JEL classification:

    • C73 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Stochastic and Dynamic Games; Evolutionary Games
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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