IDEAS home Printed from https://ideas.repec.org/a/mmb/journl/articl_v1_4_15.html

Marketing Support Business Activities Of Financial Institutions

Author

Listed:
  • Sharova, I.

    (Plekhanov Russian University of Economics)

  • Sharova, K.

    (Plekhanov Russian University of Economics)

Abstract

The article discusses the necessity and possibility of implementation of marketing tools to increase customer loyalty and satisfaction of the bank to improve the business performance of financial institutions

Suggested Citation

  • Sharova, I. & Sharova, K., 2015. "Marketing Support Business Activities Of Financial Institutions," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
    • Handle: RePEc:mmb:journl:articl_v1_4_15
    as

    Download full text from publisher

    File URL: http://www.marketing-mba.ru/article/v1_15/Sharova2.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Scheinberg, Stephen, 1973. "Invitation to Empire: Tariffs and American Economic Expansion in Canada," Business History Review, Cambridge University Press, vol. 47(2), pages 218-238, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Michael Hinton, 2011. "Was Canadian Manufacturing Inefficient before WWI? The Case of the Cotton Textile Industry, 1870-1910," Working Paper series 44_11, Rimini Centre for Economic Analysis.
    2. Michael N.A. Hinton, 2012. "Infant Industry Protection and the Growth of Canada's Cotton Mills: A Test of the Chang Hypothesis," Working Paper series 55_12, Rimini Centre for Economic Analysis.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mmb:journl:articl_v1_4_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sidorchuk, Roman (email available below). General contact details of provider: https://edirc.repec.org/data/rsconru.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.