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Complex Internet Promotion of Goods and Services

Author

Listed:
  • Bystrova Daria

    (Plekhanov Russian University of Economics)

Abstract

The article is devoted to studying of internet tools for promotion of goods and services. Nowadays internet promotion has become an important issue for many companies including medium and small businesses. The choice of promotional instrument depends on business specifics, its purposes and objectives. The article describes properly different methods of internet marketing activities and gives some recommendations for the use.

Suggested Citation

  • Bystrova Daria, 2015. "Complex Internet Promotion of Goods and Services," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_7_15
    as

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    File URL: http://www.marketing-mba.ru/article/v3_15/Bystrova.pdf
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    More about this item

    Keywords

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    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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