The influence of customer value on sustainable green purchasing decision: the mediating role of customer attitudes and behavior
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DOI: 10.1007/s12597-024-00822-9
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; ; ; ;JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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