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CPG consumption in times of recession: novel evidence from matched administrative data

Author

Listed:
  • Calogero Brancatelli

    (European Central Bank)

  • Roman Inderst

    (Goethe University Frankfurt)

Abstract

We utilize a novel dataset that merges household administrative income and socio-demographic information from tax records with scanner data on CPG consumption. Our analysis reveals significant variation in household per-capita expenditures. However, we find only a modest economic relationship between CPG spending and income, even amidst substantial within-household income fluctuations during the Dutch "double-dip recession" from 2011 to 2018. This relationship remains small for households with low income and low liquidity and holds across both food and non-food expenditures.

Suggested Citation

  • Calogero Brancatelli & Roman Inderst, 2025. "CPG consumption in times of recession: novel evidence from matched administrative data," Quantitative Marketing and Economics (QME), Springer, vol. 23(2), pages 265-289, June.
    • Handle: RePEc:kap:qmktec:v:23:y:2025:i:2:d:10.1007_s11129-025-09296-5
    DOI: 10.1007/s11129-025-09296-5
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    More about this item

    Keywords

    Income effects; Consumer-packaged goods; Administrative data;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth
    • E32 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Business Fluctuations; Cycles
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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