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A comparative analysis of social networks content moderation guidelines and blog posts

Author

Listed:
  • Gintarė Gulevičiūtė

    (Mykolas Romeris University, Lithuania)

  • Monika Mačiulienė

    (Mykolas Romeris University, Lithuania)

  • Aelita Skaržauskienė

    (Mykolas Romeris University, Lithuania)

  • Asta Zelenkauskaitė

    (Mykolas Romeris University, Lithuania)

  • Aistė Diržytė

    (Mykolas Romeris University, Lithuania)

Abstract

The study aims to examine the content moderation guidelines of major social media platforms and assess how these platforms communicate their moderation practices through official blog posts. A comparative analysis of Instagram, Facebook, TikTok, Snapchat, LinkedIn and X (formerly Twitter) revealed that while platforms share common moderation goals—such as prohibiting hate speech, misinformation, and harmful content—there are notable differences in the emphasis of these issues in public communications. Blog posts, used as self-representation tools, often focus on specific platform priorities, such as privacy or community protection, which may not always align with the full scope of the guidelines. For example, while misinformation is a formal concern across platforms, it is not always as prominently featured in public messaging. These findings highlight a gap between formal content moderation policies and how platforms publicly communicate their enforcement efforts.

Suggested Citation

  • Gintarė Gulevičiūtė & Monika Mačiulienė & Aelita Skaržauskienė & Asta Zelenkauskaitė & Aistė Diržytė, 2025. "A comparative analysis of social networks content moderation guidelines and blog posts," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 12(4), pages 118-128, June.
    • Handle: RePEc:ssi:jouesi:v:12:y:2025:i:4:p:118-128
    DOI: 10.9770/j8796966738
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    More about this item

    Keywords

    social networks; content moderation; blog posts;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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