IDEAS home Printed from https://ideas.repec.org/a/aic/revebs/y2025j35bedaidai.html
   My bibliography  Save this article

Enhancing Customer Satisfaction Through Agile Approach: Case Study In A Telecom Company In Algeria

Author

Listed:
  • IMAD EDDINE BEDAIDA

    (National Higher School of Management (Algeria))

  • RANIA ISMAHANE MEDJOUBI

    (National Higher School of Management (Algeria))

  • WISSAM BELIMANE

    (Lab LIMGE, National Higher School of Management (Algeria))

  • AMINE SABA

    (Lab LIMGE, National Higher School of Management (Algeria))

Abstract

There is a growing demand for modern development methodologies that prioritize flexibility in accommodating changes in customer requirements. Agile project management has emerged as a solution to address these evolving demands by placing customer satisfaction at the core of its principles. This study aims to identify the factors that influence customer satisfaction within agile projects. A quantitative approach was employed, utilizing a questionnaire survey distributed to 42 experienced employees at Ooredoo, a telecommunications operator in Algeria. The findings revealed that collaboration and quality improvement are the primary factors enhancing customer satisfaction in agile project management. However, the results indicated no statistically significant relationship between prioritizing value creation and customer satisfaction. This study highlights how the agile approach enhances customer satisfaction, beyond just measuring its effects. Practically, agility helps organizations thrive in dynamic, competitive settings, boosting customer satisfaction and securing a sustainable edge. However, success depends on cultivating an adaptive mindset to effectively integrate and maximize agile methodologies.

Suggested Citation

  • Imad Eddine Bedaida & Rania Ismahane Medjoubi & Wissam Belimane & Amine Saba, 2025. "Enhancing Customer Satisfaction Through Agile Approach: Case Study In A Telecom Company In Algeria," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 35, pages 105-123, June.
  • Handle: RePEc:aic:revebs:y:2025:j:35:bedaidai
    DOI: 10.47743/rebs-2025-1-0007
    as

    Download full text from publisher

    File URL: https://rebs.feaa.uaic.ro/articles/pdfs/396.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.47743/rebs-2025-1-0007?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aic:revebs:y:2025:j:35:bedaidai. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sireteanu Napoleon-Alexandru (email available below). General contact details of provider: https://edirc.repec.org/data/feaicro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.