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What Factors Influence the Adoption of Electric Vehicles? A Study in Türkiye Using the Extended Car Technology Acceptance Model (CTAM)

Author

Listed:
  • Şafak Altay

    (Ardahan University)

Abstract

This study investigates the factors influencing the adoption of electric vehicles (EVs) in Türkiye using an extended car technology acceptance model (CTAM). Data was collected from 416 respondents via an online survey and analysed using partial least-squares structural equation modelling (PLS-SEM). The model encompasses variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, price value, perceived risk, environmental concern, policy measures, mass media, attitude towards technology, and experience. The findings indicate that behavioural intention is highly influenced by attitude towards technology, price value, perceived risk, and policy measures, with mass media exerting both direct and moderating impacts. In contrast, environmental concern and the traditional constructs of the unified theory of acceptance and use of technology (UTAUT)—performance expectancy, effort expectancy, and social influence—were not deemed significant. The findings emphasise the need to consider contextual factors, demonstrating that media initiatives and governmental incentives are essential for expediting the adoption of electric vehicles in developing countries.

Suggested Citation

  • Şafak Altay, 2026. "What Factors Influence the Adoption of Electric Vehicles? A Study in Türkiye Using the Extended Car Technology Acceptance Model (CTAM)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, vol. 17(1), pages 55-79, January.
    • Handle: RePEc:ris:buecrj:022150
    DOI: 10.20409/berj.2026.487
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    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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