Bridging Brand Parity with Insights Regarding Consumer Behavior
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DOI: 10.1515/econ-2022-0054
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References listed on IDEAS
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More about this item
Keywords
brand parity; brand image; brand preference; brand loyalty; microeconomics; consumer behavior;All these keywords.
JEL classification:
- D29 - Microeconomics - - Production and Organizations - - - Other
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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