The Role of Brand Parity in Developing Loyal Customers
No abstract is available for this item.
Volume (Year): 45 (2005)
Issue (Month): 02 (June)
|Contact details of provider:|| Postal: Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK|
Web page: http://journals.cambridge.org/jid_JAR
When requesting a correction, please mention this item's handle: RePEc:cup:jadres:v:45:y:2005:i:02:p:222-228_05. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Keith Waters)
If references are entirely missing, you can add them using this form.