Style over substance? Advertising, innovation, and endogenous market structure
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DOI: 10.1016/j.jmoneco.2024.103683
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More about this item
Keywords
Innovation; Advertising; Markups; Growth; Industry dynamics; Misallocation; Business dynamism;All these keywords.
JEL classification:
- E20 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - General (includes Measurement and Data)
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
- O40 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - General
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