The Expansion of Varieties in the New Age of Advertising
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DOI: 10.1016/j.red.2023.07.008
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- Salomé Baslandze & Jeremy Greenwood & Ricardo Marto, 2023. "The Expansion of Varieties in the New Age of Advertising," FRB Atlanta Working Paper 2023-15, Federal Reserve Bank of Atlanta.
- Salome Baslandze & Jeremy Greenwood & Ricardo Marto & Sara Moreira, 2023. "Code and data files for "The Expansion of Varieties in the New Age of Advertising"," Computer Codes 23-146, Review of Economic Dynamics.
- Baslandze, Salomé & Greenwood, Jeremy & Marto, Ricardo & Moreira, Sara, 2023. "The Expansion of Varieties in the New Age of Advertising," CEPR Discussion Papers 18470, C.E.P.R. Discussion Papers.
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Citations
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Cited by:
- Mathilde Aubouin & Lionel Ragot, 2024.
"The Macroeconomics of Free Digital Services,"
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hal-04616676, HAL.
- Lionel Ragot & Mathilde Aubouin, 2024. "The Macroeconomics of Free Digital Services," EconomiX Working Papers 2024-20, University of Paris Nanterre, EconomiX.
- Aridor, Guy & Jiménez-Durán, Rafael & Levy, Ro'ee & Song, Lena, 2024. "The Economics of Social Media," CEPR Discussion Papers 18821, C.E.P.R. Discussion Papers.
- Aridor, Guy & Jiménez-Durán, Rafael & Levy, Ro'ee & Song, Lena, 2024.
"The Economics of Social Media,"
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18821, C.E.P.R. Discussion Papers.
- Guy Aridor & Rafael Jiménez-Durán & Ro'ee Levy & Lena Song, 2024. "The Economics of Social Media," CESifo Working Paper Series 10934, CESifo.
- Guy Aridor & Yeon-Koo Che & Brett Hollenbeck & Maximilian Kaiser & Daniel McCarthy, 2024. "Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple’s App Tracking Transparency," CESifo Working Paper Series 10928, CESifo.
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More about this item
Keywords
Digital (directed) advertising; Traditional (undirected) advertising; Specialization; Targeting; Internet; Varieties; Welfare;All these keywords.
JEL classification:
- E13 - Macroeconomics and Monetary Economics - - General Aggregative Models - - - Neoclassical
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
- O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
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