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Understanding International Prices: Customers as Capital

Author

Listed:
  • Jaromir B. Nosal

    (Columbia University)

  • Lukasz A. Drozd

    (University of Pennsylvania, The Wharton School)

Abstract

This paper develops a new theory of pricing-to-market driven by sluggish market shares. Our key innovation is a capital theoretic model of marketing in which relations with the customers are valuable. We discipline the introduced friction using a unique prediction of the model about the low short-run and high long-run price elasticity of international trade flows, consistent with the data. The model accounts for several pricing implications that are puzzling for a large class of theories. The good performance on the quantities side is maintained.

Suggested Citation

  • Jaromir B. Nosal & Lukasz A. Drozd, 2010. "Understanding International Prices: Customers as Capital," 2010 Meeting Papers 1027, Society for Economic Dynamics.
  • Handle: RePEc:red:sed010:1027
    as

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    JEL classification:

    • E13 - Macroeconomics and Monetary Economics - - General Aggregative Models - - - Neoclassical
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • F31 - International Economics - - International Finance - - - Foreign Exchange
    • F41 - International Economics - - Macroeconomic Aspects of International Trade and Finance - - - Open Economy Macroeconomics
    • F44 - International Economics - - Macroeconomic Aspects of International Trade and Finance - - - International Business Cycles

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