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Strengthening information-seeking behavior toward international destinations among young travelers in Vietnam after the pandemic

Author

Listed:
  • Tri Minh Ha

    (International Unviersity, Ho Chi Minh City Vietnam National University, Ho Chi Minh City, Vietnam)

  • Thanh Thi Huong Nguyen

    (International Unviersity, Ho Chi Minh City Vietnam National University, Ho Chi Minh City Eastern International University, Binh Duong, Vietnam)

  • Do Giang Nguyen

    (International Unviersity, Ho Chi Minh City Vietnam National University, Ho Chi Minh City Nguyen Tat Thanh University, Ho Chi Minh City, Vietnam)

  • Hoai Thi Tran

    (Eastern International University, Binh Duong, Vietnam)

Abstract

This study examines how psychological and external factors, including perceived uncertainty, resilience, value-added attribute, mass-media coverage, and travel constraints, affect perceived arousal, and lead to the behavior of seeking information about international destinations of young travelers. The study underlines the use of the protection motivation theory and is supported by the theory of reasoned action to explore the perspectives of seeking behavior in the tourism sector. In addition, perceived arousal mediates the relationship between these variables and the information-seeking behavior of travelers. This study was conducted in Vietnam during the post-Covid pandemic, using quantitative and convenience sampling methods to collect data from 256 valid respondents. Structural equation modeling will be used to examine the extent to which the six factors above are connected to the outcome variable (information-seeking behavior). The findings reveal the impact of resilience and media coverage on perceived arousal among tourists and then positively significant to their seeking behavior. Finally, this study is empirically valuable to contribute important literature to the tourism industry and Destination Marketing Organizations, especially concerning the post-pandemic recovery.

Suggested Citation

  • Tri Minh Ha & Thanh Thi Huong Nguyen & Do Giang Nguyen & Hoai Thi Tran, 2024. "Strengthening information-seeking behavior toward international destinations among young travelers in Vietnam after the pandemic," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(3), pages 18-43.
    • Handle: RePEc:bjw:econen:v:14:y:2024:i:3:p:18-43
    DOI: 10.46223/HCMCOUJS.econ.en.14.3.2969.2024
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    References listed on IDEAS

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    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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