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Business Communication in Entrepreneurship

Author

Listed:
  • Vuk Mirčetić

    (Assistant Professor, Faculty of Applied Management, Economics and Finance (MEF))

  • Adriana Radosavac
  • Đervida Ružica

Abstract

In order to improve their quality of doing business and entrepreneurship development, companies pay special attention to market communications, new trends and professional business codes. The development of new technologies, the availability of information, speed and following trends is unachievable without well-organized, guided and executed communication. The efficiency of communication in companies is extremely important because communication is a requirement for directing and influencing employees in order to achieve company targets, implement changes and create positive ideas. Proper communication enables easier understanding of information, meaning that managers and employees will have better and more relevant information, resulting in improved quality of products and services, at the optimal cost level, altogether contributing to a stronger market advantage.

Suggested Citation

  • Vuk Mirčetić & Adriana Radosavac & Đervida Ružica, 2020. "Business Communication in Entrepreneurship," Post-Print hal-04905052, HAL.
    • Handle: RePEc:hal:journl:hal-04905052
    Note: View the original document on HAL open archive server: https://hal.science/hal-04905052v1
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