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The Importance of Intercultural Communication in the Global World

Author

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  • Hinner, M.B.

Abstract

The globalization process is forcing businesses to rethink their strategies. Intercultural communication, skills assume an ever larger role in global marketing and sale strategies. Consequently, language programs need to respond to these changes. Future business managers must acquire effective intecultural competence. The one world market has forced businesses to think global, act local, and integrate. Intercultural communication serves a vital role in that it can foresrall miscommunication, prevent misunderstandings, and avert mistakes.

Suggested Citation

  • Hinner, M.B., 1998. "The Importance of Intercultural Communication in the Global World," Papers 98/6, Bergakademie Freiberg, Faculty of Economics and Business Administration.
  • Handle: RePEc:fth:freiba:98/6
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    Citations

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    Cited by:

    1. Gabriela Dumbravă, 2017. "The Impact of the Romanians’ Cultural Profile on Their Capacity to Adapt to an Intercultural Business Environment," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 17(2), pages 51-60.
    2. Popescu Silvia, 2013. "Scientific Research between Real and Desirable," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 3(6), pages 1-30, December.

    More about this item

    Keywords

    COMMUNICATION ; GLOBALIZATION;

    JEL classification:

    • F10 - International Economics - - Trade - - - General
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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