It’s Not Just a Brand Name: the Impact of Language on Consumer Attitude and Behavior
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KeywordsBrand name; Language; Chinese; Malaysia;
- D10 - Microeconomics - - Household Behavior - - - General
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices
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