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Food Marketing to Children - Review of the Issue for Further Exploration

Author

Listed:
  • Květa Olšanová

Abstract

This paper provides an overview of key stakeholders involved in food marketing to children in Europe and in the Czech Republic. It analyzes the role of the legislation as well as voluntary codes of conduct in the food industry. The industry part of the issue is also covered by an explanation of their role and position in the obesity issue. The form of food industry cooperation in the Food Chamber through a working group of involved companies is analyzed and an example of a corporate responsibility program is shown. The paper serves as a review of the issue for further exploration needs.

Suggested Citation

  • Květa Olšanová, 2013. "Food Marketing to Children - Review of the Issue for Further Exploration," Central European Business Review, Prague University of Economics and Business, vol. 2013(3), pages 43-50.
    • Handle: RePEc:prg:jnlcbr:v:2013:y:2013:i:3:id:54:p:43-50
    DOI: 10.18267/j.cebr.54
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    References listed on IDEAS

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    1. Amandine Garde, 2008. "Food Advertising and Obesity Prevention: What Role for the European Union?," Journal of Consumer Policy, Springer, vol. 31(1), pages 25-44, March.
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    More about this item

    Keywords

    Advertising to children; self-regulation; ethics; food industry;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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