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Search Engine Optimization – boosting online visibility for creative entrepreneurs

Author

Listed:
  • Savica Dimitrieska

    (International Balkan University, Faculty of Economics and Administrative Sciences, Republic of North Macedonia)

  • Andrijana Bojadzievska Danevska

    (International Balkan University, Faculty of Economics and Administrative Sciences, Republic of North Macedonia)

  • Elena Parnardzieva Stanoevska

    (International Balkan University, Faculty of Economics and Administrative Sciences, Republic of North Macedonia)

Abstract

Competition in the digital “jungle” is constantly increasing. Almost every day, consumers worldwide search for various products, services, companies, information, and advice and get the required data in a few seconds. They usually browse and read the results that appear on the first page of search engines, such as Google, Bing, Yahoo, LinkedIn, YouTube, etc. They rarely open websites on the second, third, fourth, or other subsequent pages. It is where SEO helps companies; that is, always when users search, companies’ websites to appear on the first page of search engines. This paper aims to help entrepreneurs in the digital sphere to use this tool that will provide them with greater visibility, more traffic to their site, more leads and sales and business growth. Based on secondary data, the paper aims to explain the functioning of SEO, its elements, the keyword strategies, and content marketing, as well as its weaknesses and challenges. It will present some interesting aspects of the SEO application. Finally, the paper ends with a description of SEO trends and directions of its development.

Suggested Citation

  • Savica Dimitrieska & Andrijana Bojadzievska Danevska & Elena Parnardzieva Stanoevska, 2025. "Search Engine Optimization – boosting online visibility for creative entrepreneurs," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 13(1), pages 1-15.
    • Handle: RePEc:neo:epjour:v:13:y:2025:i:1:p:1-15
    DOI: 10.37708/ep.swu.v13i1.1
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    More about this item

    Keywords

    search engine; SEO; browsing; websites; digital marketing; entrepreneurs;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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