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Philatelic Boosterism: Tourism Stamps Of Small Island States

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  • Stanley Brunn

Abstract

Small island states, because of their small populations and/or territorial size, compete with larger states on the world political map for identity, investment, revenue and visibility. Tourism represents one economic sector where these island states compete for tourist revenues. How they promote themselves internationally can be measured by the images they present of their amenity environments and culture and their hosting of regional religious, sporting and heritage events. Stamps, along with official webpages, are both products the state can/may use to increase its visibility; philatelic boosterism describes this strategy. I investigate the content of tourist stamps of twenty-four island states in the Caribbean, the Pacific, Europe, Africa and Asia. The major images portrayed are colorful, scenic, natural landscapes, festivals and cultural heritage. Few stamps depict maps, colonial histories and environmental uncertainties, including natural hazards. Tourism stamps appeal to international tourist markets, portray positive gazes and provide income for many small states.

Suggested Citation

  • Stanley Brunn, 2015. "Philatelic Boosterism: Tourism Stamps Of Small Island States," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 4(2), pages 23-52, December.
  • Handle: RePEc:amf:ijrtfa:v:4:y:2015:i:2:p:23-52
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Small island economies; tourism; promoting the visible; scenic landscapes; cultural heritages;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z30 - Other Special Topics - - Tourism Economics - - - General
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • Z39 - Other Special Topics - - Tourism Economics - - - Other
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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