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How Did They Make It? An Examination of Online Personal Branding: A Pitch

Author

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  • Charlane Wong

    (University of Queensland, Australia)

Abstract

This paper applies Faff (2017)’s pitching template to an academic research topic in marketing. Specifically, I will provide a reflection on the use of this pitching template and encourage other academic researchers to utilize this template for their research topics.

Suggested Citation

  • Charlane Wong, 2017. "How Did They Make It? An Examination of Online Personal Branding: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 16(3), pages 413-420, September.
    • Handle: RePEc:ami:journl:v:16:y:2017:i:3:p:413-420
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    File URL: http://online-cig.ase.ro/RePEc/ami/articles/16_3_10.pdf
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    Cited by:

    1. Ahmad H. Juma’h & Yazan Alnsour, 2018. "Using Social Media Analytics: The Effect of President Trump’s Tweets On Companies’ Performance," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 17(1), pages 100-121, March.

    More about this item

    Keywords

    Pitching Research; Marketing; Branding;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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