Factors Affecting a Brands Perception in Russia
This paper demonstrates the importance of a high perceived quality for brands and delves into ways for strengthening it, as well as examining the global trends which affect a consumers decision, particularly in the Russia. Taking into account these trends, the authors study the factors behind a positive effect on the brands perception in Russia and present ways to transform the high actual quality in the perceived one. The findings from different groups analyses carried out on female and young (students) consumers show the specific of global trends implementation in Russia. In addition, the analyses confirm the efficiency of ways for strengthening the perceived quality of brands.
|Date of creation:||Jan 2014|
|Contact details of provider:|| Postal: 1, Building 46, Leninskie Gory, Moscow, 119992|
Web page: http://www.econ.msu.ru/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:upa:wpaper:0007. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gregory Kalyagin)
If references are entirely missing, you can add them using this form.