Advertising, Entry Deterrence, and Industry Innovation
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- Gvillo, Rejeana & Capps, Oral, Jr. & Dharmasena, Senarath, 2014. "Dynamics of Advertising and Demand for Fluid Milk in the United States: An Incomplete Demand Approach," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170265, Agricultural and Applied Economics Association.
More about this item
KeywordsAdvertising; Entry Deterrence; Innovation;
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2008-04-29 (All new papers)
- NEP-INO-2008-04-29 (Innovation)
- NEP-MKT-2008-04-29 (Marketing)
- NEP-TID-2008-04-29 (Technology & Industrial Dynamics)
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