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Afrikaanse musiek en die model van rasionele verslawing


  • Ansie de Wet

    () (Departement Ekonomie, Universiteit Van Stellenbosch)


Oor die afgelope paar jaar was daar sterk groei in die vraag na Suid-Afrikaanse musiek, in besonder Afrikaanse musiek. Die artikel poog om die groei te verduidelik deur die model van rasionele verslawing van Stickler en Becker te kombineer met die bandwagon effek. In die model lei die verbruik van musiekwaardering in een periode tot ‘n groter verbruik in die volgende periode. Musiekwaardering word deur faktore soos musiekkapitaal, musiekprodukte asook sosiale faktore deur die verbruiker geproduseer. Die faktore word binne die konteks van die Afrikaanse musiekbedryf bespreek om sodoende die model toe te pas en die groei in vraag te verduidelik.

Suggested Citation

  • Ansie de Wet, 2008. "Afrikaanse musiek en die model van rasionele verslawing," Working Papers 20/2008, Stellenbosch University, Department of Economics.
  • Handle: RePEc:sza:wpaper:wpapers68

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    File Function: First version, 2008
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    More about this item


    Rasionele verslawing; bandwagon effek; musiekindustrie; Afrikaanse musiek; huishoudelike produksiefunksie; Advertensie;

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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