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Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des Produktlebenszyklus

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  • Herold, Jörg
  • Völker, Lutz

Abstract

Die Produktlebenszyklusanalyse ist ein wichtiges Instrument der Produktpolitik. Verschiedene Diffusionsmodelle werden in der Theorie und Praxis angewendet, um Aussagen über künftige Umsatzverläufe zu erhalten. Die mathematische Modellierung geht grundsätzlich von einem deterministischen Zusammenhang für die Verbreitung der Produktinnovationen aus. Die Einflüsse des deterministischen Chaos und des Zufalls auf den Produktlebenszyklus werden diskutiert und in bestehende deterministische Diffusionsmodelle eingebaut. Modellrechnungen zeigen verschiedene Einsatzmöglichkeiten des erweiterten Modells für die Beschreibung des Produktlebenszyklus.

Suggested Citation

  • Herold, Jörg & Völker, Lutz, 2010. "Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des Produktlebenszyklus," Jena Contributions to Economic Research 2010,2, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    • Handle: RePEc:zbw:fhjbwf:20102
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    1. von Pöllnitz, Holger, 2007. "Patentschutz in der Volksrepublik China aus der Sicht eines deutschen Technologieunternehmens," Jena Contributions to Economic Research 2007,1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
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    4. Sauer, Thomas & Stoetzer, Matthias-Wolfgang & Gerlach, Andrea, 2007. "Spatial localization of knowledge-transfer channels and face-to-face contacts: A survey of the Jena university-industry linkages," Jena Contributions to Economic Research 2007,4, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
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    6. Clasing, Martin, 2006. "CO2-Emissionshandel - Auswirkungen auf die deutsche Energiewirtschaft," Jena Contributions to Economic Research 2006,2, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
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    9. Schwartz, Michael & Hornych, Christoph, 2010. "Informal networking: An overview of the literature and an agenda for future research," Jena Contributions to Economic Research 2010,1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    10. Schwartz, Michael, 2006. "Die Learning Economy aus Netzwerkperspektive: Mechanismen und Probleme," Jena Contributions to Economic Research 2006,4, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
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    Cited by:

    1. Stoetzer, Matthias-Wolfgang & Watzka, Klaus, 2017. "Die Akkreditierung von Studiengängen in Deutschland: Ein Instrument zur Qualitätssicherung? (Jenaer Erklärung zur Akkreditierung)," Jena Contributions to Economic Research 2017/1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    2. Herold, Jörg & Ahrens, Bernd, 2011. "Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research 2011,5, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    3. Millner, Ralf & Stoetzer, Matthias Wolfgang & Fritze, Christina & Günther, Stephanie, 2015. "Fair oder Foul? Punktevergabe und Platzierung beim Eurovision Song Contest," Jena Contributions to Economic Research 2015/2, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    4. Stoetzer, Matthias-Wolfgang & Beyer, Carolin & Mattheis, Julia & Schultheiß, Saskia, 2014. "Der Einfluss der Studiengebühren auf die Zahl der Studienanfänger an deutschen Hochschulen," Jena Contributions to Economic Research 2014/1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    5. Giese, Stefanie & Otte, Franziska & Stoetzer, Matthias-Wolfgang & Berger, Christian, 2013. "Einflussfaktoren des Studienerfolges im betriebswirtschaftlichen Studium: Eine empirische Untersuchung," Jena Contributions to Economic Research 2013/1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.

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    More about this item

    Keywords

    Produktlebenszyklus; Simulation; iteratives Verfahren; strategische Marketingentscheidungen; Determinismus; Zufall; deterministisches Chaos;
    All these keywords.

    JEL classification:

    • C53 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Forecasting and Prediction Models; Simulation Methods
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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