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Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des Produktlebenszyklus

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  • Herold, Jörg
  • Völker, Lutz

Abstract

Die Produktlebenszyklusanalyse ist ein wichtiges Instrument der Produktpolitik. Verschiedene Diffusionsmodelle werden in der Theorie und Praxis angewendet, um Aussagen über künftige Umsatzverläufe zu erhalten. Die mathematische Modellierung geht grundsätzlich von einem deterministischen Zusammenhang für die Verbreitung der Produktinnovationen aus. Die Einflüsse des deterministischen Chaos und des Zufalls auf den Produktlebenszyklus werden diskutiert und in bestehende deterministische Diffusionsmodelle eingebaut. Modellrechnungen zeigen verschiedene Einsatzmöglichkeiten des erweiterten Modells für die Beschreibung des Produktlebenszyklus.

Suggested Citation

  • Herold, Jörg & Völker, Lutz, 2010. "Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des Produktlebenszyklus," Jena Contributions to Economic Research 2010,2, University of Applied Sciences Jena, Department of Business Administration.
  • Handle: RePEc:zbw:fhjbwf:20102
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    Cited by:

    1. Stoetzer, Matthias-Wolfgang & Watzka, Klaus, 2017. "Die Akkreditierung von Studiengängen in Deutschland: Ein Instrument zur Qualitätssicherung? (Jenaer Erklärung zur Akkreditierung)," Jena Contributions to Economic Research 2017/1, University of Applied Sciences Jena, Department of Business Administration.
    2. Herold, Jörg & Ahrens, Bernd, 2011. "Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research 2011,5, University of Applied Sciences Jena, Department of Business Administration.
    3. Millner, Ralf & Stoetzer, Matthias Wolfgang & Fritze, Christina & Günther, Stephanie, 2015. "Fair oder Foul? Punktevergabe und Platzierung beim Eurovision Song Contest," Jena Contributions to Economic Research 2015/2, University of Applied Sciences Jena, Department of Business Administration.
    4. Stoetzer, Matthias-Wolfgang & Beyer, Carolin & Mattheis, Julia & Schultheiß, Saskia, 2014. "Der Einfluss der Studiengebühren auf die Zahl der Studienanfänger an deutschen Hochschulen," Jena Contributions to Economic Research 2014/1, University of Applied Sciences Jena, Department of Business Administration.
    5. Giese, Stefanie & Otte, Franziska & Stoetzer, Matthias-Wolfgang & Berger, Christian, 2013. "Einflussfaktoren des Studienerfolges im betriebswirtschaftlichen Studium: Eine empirische Untersuchung," Jena Contributions to Economic Research 2013/1, University of Applied Sciences Jena, Department of Business Administration.

    More about this item

    Keywords

    Produktlebenszyklus; Simulation; iteratives Verfahren; strategische Marketingentscheidungen; Determinismus; Zufall; deterministisches Chaos;

    JEL classification:

    • C53 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Forecasting and Prediction Models; Simulation Methods
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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