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Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus

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  • Herold, Jörg
  • Polzin, Kerstin

Abstract

Genaue Prognosen von Absatzmöglichkeiten und Marktpotenzialen für Innovationen können heute ein entscheidender Faktor sein, um sich auf dem Markt zu behaupten. Ein verspäteter Markteintritt kann gravierende Auswirkungen auf den Umsatz und somit auf den Erfolg des Unternehmens haben. Dieser Einfluss entsteht durch die grundsätzliche Zeitvarianz des Produktlebenszyklus. Ein funktionaler Ansatz und ein dynamisches System werden zur Beschreibung des zeitlichen Verhaltens verwendet. Zeitinvariantes Verhalten des Produktlebenszyklus entsteht unter den Voraussetzungen, dass alle inneren und äußeren Randbedingungen (Marktpotenzial, Mundpropaganda, Einwirkungen der Konkurrenz auf den Markt) vom Unternehmen zeitlich konstant oder mindestens präparierbar sind. Da in der betrieblichen Realität diese Voraussetzungen nicht erfüllbar sind, entsteht eine Zeitinvarianz des Produktionszyklus.

Suggested Citation

  • Herold, Jörg & Polzin, Kerstin, 2011. "Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research 2011,1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    • Handle: RePEc:zbw:fhjbwf:20111
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    Cited by:

    1. Stoetzer, Matthias-Wolfgang & Watzka, Klaus, 2017. "Die Akkreditierung von Studiengängen in Deutschland: Ein Instrument zur Qualitätssicherung? (Jenaer Erklärung zur Akkreditierung)," Jena Contributions to Economic Research 2017/1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    2. Herold, Jörg & Ahrens, Bernd, 2011. "Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research 2011,5, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    3. Millner, Ralf & Stoetzer, Matthias Wolfgang & Fritze, Christina & Günther, Stephanie, 2015. "Fair oder Foul? Punktevergabe und Platzierung beim Eurovision Song Contest," Jena Contributions to Economic Research 2015/2, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    4. Stoetzer, Matthias-Wolfgang & Gerlich, Steffen & Koesters, Jochen, 2017. "Trump's first triumph: The US republican primaries 2016 - An analysis of socio-demographic, time-related and regional influences," Jena Contributions to Economic Research 2017/2, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    5. Watzka, Klaus, 2019. "Plädoyer für eine neue Tarifpolitik: Kritische Situationsanalyse und Diskussion einer alternativen Gestaltungsvariante," Jena Contributions to Economic Research 2019/2, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    6. Stoetzer, Matthias-Wolfgang & Beyer, Carolin & Mattheis, Julia & Schultheiß, Saskia, 2014. "Der Einfluss der Studiengebühren auf die Zahl der Studienanfänger an deutschen Hochschulen," Jena Contributions to Economic Research 2014/1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    7. Stoetzer, Matthias-Wolfgang & Pfeil, Silko & Kaps, Katharina & Sauer, Thomas, 2011. "Regional dispersion of cooperation activities as success factor of innovation oriented SME," Jena Contributions to Economic Research 2011,4, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    8. Giese, Stefanie & Otte, Franziska & Stoetzer, Matthias-Wolfgang & Berger, Christian, 2013. "Einflussfaktoren des Studienerfolges im betriebswirtschaftlichen Studium: Eine empirische Untersuchung," Jena Contributions to Economic Research 2013/1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    9. Bianka Dettmer & Thomas Sauer, 2019. "Implementation of European Cohesion Policy at the sub‐national level: Evidence from beneficiary data in Eastern Germany," Papers in Regional Science, Wiley Blackwell, vol. 98(1), pages 167-189, February.
    10. Kaps, Katharina & Pfeil, Silko & Sauer, Thomas & Stoetzer, Matthias-Wolfgang, 2011. "Innovationsbedingte Beschäftigungs- und Umsatzeffekte bei Unternehmen im Raum Jena," Jena Contributions to Economic Research 2011,3, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    11. Stoetzer, Matthias-Wolfgang & Osborn, Evan, 2014. "Does gender really matter? An analysis of Jena University scientists collaboration with industry and non-profit-partners," Jena Contributions to Economic Research 2014/2, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    12. Watzka, Klaus, 2018. "Fachkräftemangel in der Pflege: Kritische Situationsbewertung und Skizzierung einer Handlungsalternative," Jena Contributions to Economic Research 2018/2, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    13. Arnold Brit & Herold Jörg, 2012. "Das Lebenszykluskonzept: Bedeutung und mathematische Modellierung am Beispiel des Städtetourismus," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 4(1), pages 39-56, May.

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    More about this item

    Keywords

    Produktlebenszyklus; Innovationsmanagement; Dynamic Systems; Zeitvarianz; Zeitinvarianz;
    All these keywords.

    JEL classification:

    • C53 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Forecasting and Prediction Models; Simulation Methods
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • E27 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Forecasting and Simulation: Models and Applications
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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