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Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus

Author

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  • Herold, Jörg
  • Polzin, Kerstin

Abstract

Genaue Prognosen von Absatzmöglichkeiten und Marktpotenzialen für Innovationen können heute ein entscheidender Faktor sein, um sich auf dem Markt zu behaupten. Ein verspäteter Markteintritt kann gravierende Auswirkungen auf den Umsatz und somit auf den Erfolg des Unternehmens haben. Dieser Einfluss entsteht durch die grundsätzliche Zeitvarianz des Produktlebenszyklus. Ein funktionaler Ansatz und ein dynamisches System werden zur Beschreibung des zeitlichen Verhaltens verwendet. Zeitinvariantes Verhalten des Produktlebenszyklus entsteht unter den Voraussetzungen, dass alle inneren und äußeren Randbedingungen (Marktpotenzial, Mundpropaganda, Einwirkungen der Konkurrenz auf den Markt) vom Unternehmen zeitlich konstant oder mindestens präparierbar sind. Da in der betrieblichen Realität diese Voraussetzungen nicht erfüllbar sind, entsteht eine Zeitinvarianz des Produktionszyklus.

Suggested Citation

  • Herold, Jörg & Polzin, Kerstin, 2011. "Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research 2011,1, University of Applied Sciences Jena, Department of Business Administration.
  • Handle: RePEc:zbw:fhjbwf:20111
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    Cited by:

    1. Stoetzer, Matthias-Wolfgang & Watzka, Klaus, 2017. "Die Akkreditierung von Studiengängen in Deutschland: Ein Instrument zur Qualitätssicherung? (Jenaer Erklärung zur Akkreditierung)," Jena Contributions to Economic Research 2017/1, University of Applied Sciences Jena, Department of Business Administration.
    2. Millner, Ralf & Stoetzer, Matthias Wolfgang & Fritze, Christina & Günther, Stephanie, 2015. "Fair oder Foul? Punktevergabe und Platzierung beim Eurovision Song Contest," Jena Contributions to Economic Research 2015/2, University of Applied Sciences Jena, Department of Business Administration.
    3. Stoetzer, Matthias-Wolfgang & Beyer, Carolin & Mattheis, Julia & Schultheiß, Saskia, 2014. "Der Einfluss der Studiengebühren auf die Zahl der Studienanfänger an deutschen Hochschulen," Jena Contributions to Economic Research 2014/1, University of Applied Sciences Jena, Department of Business Administration.
    4. Giese, Stefanie & Otte, Franziska & Stoetzer, Matthias-Wolfgang & Berger, Christian, 2013. "Einflussfaktoren des Studienerfolges im betriebswirtschaftlichen Studium: Eine empirische Untersuchung," Jena Contributions to Economic Research 2013/1, University of Applied Sciences Jena, Department of Business Administration.

    More about this item

    Keywords

    Produktlebenszyklus; Innovationsmanagement; Dynamic Systems; Zeitvarianz; Zeitinvarianz;

    JEL classification:

    • C53 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Forecasting and Prediction Models; Simulation Methods
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • E27 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Forecasting and Simulation: Models and Applications
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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