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Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus

  • Herold, Jörg
  • Polzin, Kerstin
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    Genaue Prognosen von Absatzmöglichkeiten und Marktpotenzialen für Innovationen können heute ein entscheidender Faktor sein, um sich auf dem Markt zu behaupten. Ein verspäteter Markteintritt kann gravierende Auswirkungen auf den Umsatz und somit auf den Erfolg des Unternehmens haben. Dieser Einfluss entsteht durch die grundsätzliche Zeitvarianz des Produktlebenszyklus. Ein funktionaler Ansatz und ein dynamisches System werden zur Beschreibung des zeitlichen Verhaltens verwendet. Zeitinvariantes Verhalten des Produktlebenszyklus entsteht unter den Voraussetzungen, dass alle inneren und äußeren Randbedingungen (Marktpotenzial, Mundpropaganda, Einwirkungen der Konkurrenz auf den Markt) vom Unternehmen zeitlich konstant oder mindestens präparierbar sind. Da in der betrieblichen Realität diese Voraussetzungen nicht erfüllbar sind, entsteht eine Zeitinvarianz des Produktionszyklus.

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    File URL: http://econstor.eu/bitstream/10419/45849/1/656984120.pdf
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    Paper provided by University of Applied Sciences Jena, Department of Business Administration in its series Jena Contributions to Economic Research with number 2011,1.

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    Date of creation: 2011
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    Handle: RePEc:zbw:fhjbwf:20111
    Contact details of provider: Web page: http://www.bw.fh-jena.de/
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    1. Sauer, Thomas & Stoetzer, Matthias-Wolfgang & Gerlach, Andrea, 2007. "Spatial localization of knowledge-transfer channels and face-to-face contacts: A survey of the Jena university-industry linkages," Jena Contributions to Economic Research 2007,4, University of Applied Sciences Jena, Department of Business Administration.
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    6. Stoetzer, Matthias-Wolfgang & Krähmer, Christian, 2007. "Regionale Nachfrageeffekte der Hochschulen - methodische Probleme und Ergebnisse empirischer Untersuchungen für die Bundesrepublik Deutschland," Jena Contributions to Economic Research 2007,6, University of Applied Sciences Jena, Department of Business Administration.
    7. Schwartz, Michael, 2006. "Die Learning Economy aus Netzwerkperspektive: Mechanismen und Probleme," Jena Contributions to Economic Research 2006,4, University of Applied Sciences Jena, Department of Business Administration.
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