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Interactive Virtual Platform For Shopping Furniture Based On Unity 3d

In: Quantitative Modelling in Marketing and Management

Author

Listed:
  • Yingwan Wu
  • Simon Fong
  • Suash Deb
  • Thomas Hanne

Abstract

With the rapid development of science and technology, we are enjoying the convenience of the digital information technology. Virtual Reality technology is the product of digital information technology, which applies computer simulation to generate a three-dimensional (3D) virtual space. It provides not only users with experiences of visual, auditory, tactile and other sensory; it also enhances the interaction between users and computer. By human–computer interaction, a virtual interactive platform of furniture can be combined with the application of virtual reality in decorating design, which allows online users to instantly experience the look-and-feel of a set of furniture. This serves as a value-added services provided to the potential online shopping customers in a form of better shopping experience. Conveniently users can view and feel the mix of furniture which they intend to purchase from a website. The enabling technology is Unity 3D. This book chapter looks into such technological possibility in enhancing online shoppers' experience in purchasing furniture.

Suggested Citation

  • Yingwan Wu & Simon Fong & Suash Deb & Thomas Hanne, 2015. "Interactive Virtual Platform For Shopping Furniture Based On Unity 3d," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 10, pages 273-292, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814696357_0010
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