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Quantitative Modelling in Marketing and Management

Editor

Listed:
  • Luiz Moutinho
    (University of Glasgow, UK)

  • Kun-Huang Huarng
    (Feng Chia University, Taiwan)

Abstract

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.

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Suggested Citation

  • Luiz Moutinho & Kun-Huang Huarng (ed.), 2015. "Quantitative Modelling in Marketing and Management," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9657, December.
    • Handle: RePEc:wsi:wsbook:9657
    as

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