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Online Advertising: Heterogeneity and Conflation in Market Design

Author

Listed:
  • Jonathan Levin
  • Paul Milgrom

Abstract

No abstract is available for this item.

Suggested Citation

  • Jonathan Levin & Paul Milgrom, 2010. "Online Advertising: Heterogeneity and Conflation in Market Design," American Economic Review, American Economic Association, vol. 100(2), pages 603-607, May.
  • Handle: RePEc:aea:aecrev:v:100:y:2010:i:2:p:603-07
    Note: DOI: 10.1257/aer.100.2.603
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    References listed on IDEAS

    as
    1. Benjamin Edelman & Michael Ostrovsky & Michael Schwarz, 2007. "Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords," American Economic Review, American Economic Association, vol. 97(1), pages 242-259, March.
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    More about this item

    JEL classification:

    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • H82 - Public Economics - - Miscellaneous Issues - - - Governmental Property
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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