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Online Advertising: Heterogeneity and Conflation in Market Design

Citations

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Cited by:

  1. Peitz, Martin & Reisinger, Markus, 2014. "The Economics of Internet Media," Working Papers 14-23, University of Mannheim, Department of Economics.
  2. Jin, Ginger Zhe & Wagman, Liad, 2021. "Big data at the crossroads of antitrust and consumer protection," Information Economics and Policy, Elsevier, vol. 54(C).
  3. Mariann Ollar & Marzena Rostek, 2011. "Information Aggregation and Innovation in Market Design," Working Papers 11-12, NET Institute.
  4. Abou Nabout, Nadia & Lilienthal, Markus & Skiera, Bernd, 2014. "Empirical Generalizations in Search Engine Advertising," Journal of Retailing, Elsevier, vol. 90(2), pages 206-216.
  5. Leslie, Gordon W., 2021. "Who benefits from ratepayer-funded auctions of transmission congestion contracts? Evidence from New York," Energy Economics, Elsevier, vol. 93(C).
  6. Jonathan Levin, 2011. "The Economics of Internet Markets," Discussion Papers 10-018, Stanford Institute for Economic Policy Research.
  7. Dirk Bergemann & Alessandro Bonatti, 2010. "Targeting in Advertising Markets: Implications for Offline vs. Online Media," Cowles Foundation Discussion Papers 1758, Cowles Foundation for Research in Economics, Yale University.
  8. Frank Kelly & Peter Key & Neil Walton, 2016. "Efficient Advert Assignment," Operations Research, INFORMS, vol. 64(4), pages 822-837, August.
  9. repec:nbr:nberch:14785 is not listed on IDEAS
  10. Wangsheng Zhu & Shaojie Tang & Vijay Mookerjee, 2025. "Should Ad Exchanges Subsidize Advertisers to Acquire Targeting Data?," Information Systems Research, INFORMS, vol. 36(3), pages 1502-1521, September.
  11. Aniko Ory, 2016. "Consumers on a Leash: Advertised Sales and Intertemporal Price Discrimination," Cowles Foundation Discussion Papers 2047, Cowles Foundation for Research in Economics, Yale University.
  12. L. Elisa Celis & Gregory Lewis & Markus Mobius & Hamid Nazerzadeh, 2014. "Buy-It-Now or Take-a-Chance: Price Discrimination Through Randomized Auctions," Management Science, INFORMS, vol. 60(12), pages 2927-2948, December.
  13. Hana Choi & Carl F. Mela & Santiago R. Balseiro & Adam Leary, 2020. "Online Display Advertising Markets: A Literature Review and Future Directions," Information Systems Research, INFORMS, vol. 31(2), pages 556-575, June.
  14. Liberini, Federica & Redoano, Michela & Russo, Antonio & Cuevas, Angel & Cuevas, Ruben, 2018. "Politics in the Facebook Era Evidence from the 2016 US Presidential Elections," CAGE Online Working Paper Series 389, Competitive Advantage in the Global Economy (CAGE).
  15. S{i}la Ada & Nadia Abou Nabout & Elea McDonnell Feit, 2020. "Context information increases revenue in ad auctions: Evidence from a policy change," Papers 2012.00840, arXiv.org.
  16. Srinivas Tunuguntla & Carl F. Mela & Jason Pratt, 2026. "Targeting Information in Ad Auction Mechanisms," Papers 2601.09541, arXiv.org.
  17. Anthony Dukes & Qihong Liu & Jie Shuai, 2022. "Skippable Ads: Interactive Advertising on Digital Media Platforms," Marketing Science, INFORMS, vol. 41(3), pages 528-547, May.
  18. Bichler, Martin & Merting, Sören, 2018. "Truthfulness in advertising? Approximation mechanisms for knapsack bidders," European Journal of Operational Research, Elsevier, vol. 270(2), pages 775-783.
  19. Francesco Balocco & Yixin Lu & Ting Li & Alok Gupta, 2025. "Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets," Management Science, INFORMS, vol. 71(12), pages 10244-10260, December.
  20. Avi Goldfarb, 2014. "What is Different About Online Advertising?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 44(2), pages 115-129, March.
  21. Veronica Marotta & Yue Wu & Kaifu Zhang & Alessandro Acquisti, 2022. "The Welfare Impact of Targeted Advertising Technologies," Information Systems Research, INFORMS, vol. 33(1), pages 131-151, March.
  22. Niccolò Urbinati & Marco LiCalzi, 2025. "Market Allocations Under Conflation of Goods," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 66(4), pages 1681-1691, October.
  23. T. Tony Ke & Yuting Zhu, 2021. "Cheap Talk on Freelance Platforms," Management Science, INFORMS, vol. 67(9), pages 5901-5920, September.
  24. Santiago R. Balseiro & Omar Besbes & Gabriel Y. Weintraub, 2015. "Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design," Management Science, INFORMS, vol. 61(4), pages 864-884, April.
  25. Pedro M. Gardete & Yakov Bart, 2018. "Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes," Marketing Science, INFORMS, vol. 37(5), pages 733-752, September.
  26. Ganesh Iyer & T. Tony Ke, 2024. "Competitive Model Selection in Algorithmic Targeting," Marketing Science, INFORMS, vol. 43(6), pages 1226-1241, November.
  27. L. Elisa Celis & Gregory Lewis & Markus Mobius & Hamid Nazerzadeh, 2011. "Buy-it-now or Take-a-chance: A New Pricing Mechanism for Online Advertising," Working Papers 11-21, NET Institute, revised Nov 2011.
  28. Anna D’Annunzio & Antonio Russo, 2020. "Ad Networks and Consumer Tracking," Management Science, INFORMS, vol. 66(11), pages 5040-5058, November.
  29. Yash Kanoria & Daniela Saban, 2021. "Facilitating the Search for Partners on Matching Platforms," Management Science, INFORMS, vol. 67(10), pages 5990-6029, October.
  30. Heiko Karle & Markus Reisinger, 2025. "Imperfect Targeting and Advertising Strategies," Management Science, INFORMS, vol. 71(6), pages 5106-5122, June.
  31. Gleb Romanyuk & Alex Smolin, 2019. "Cream Skimming and Information Design in Matching Markets," American Economic Journal: Microeconomics, American Economic Association, vol. 11(2), pages 250-276, May.
  32. Tommaso Bondi & Omid Rafieian & Yunfei (Jesse) Yao, 2026. "Privacy and Polarization: An Inference-Based Framework," Management Science, INFORMS, vol. 72(2), pages 1389-1409, February.
  33. Miller, Klaus M. & Skiera, Bernd, 2024. "Economic consequences of online tracking restrictions: Evidence from cookies," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 241-264.
  34. Abraham, Ittai & Athey, Susan & Babaioff, Moshe & Grubb, Michael D., 2020. "Peaches, lemons, and cookies: Designing auction markets with dispersed information," Games and Economic Behavior, Elsevier, vol. 124(C), pages 454-477.
  35. Arnold, René & Marcus, J. Scott & Petropoulos, Georgios & Schneider, Anna, 2018. "Is data the new oil? Diminishing returns to scale," 29th European Regional ITS Conference, Trento 2018 184927, International Telecommunications Society (ITS).
  36. Mateusz Mysliwski & Lars Nesheim & Simeon Duckworth, 2023. "Taking the biscuit: how Safari privacy policies affect online advertising," CeMMAP working papers 04/23, Institute for Fiscal Studies.
  37. Bo Cowgill & Cosmina Dorobantu, 2018. "Competition and Specificity in Market Design: Evidence from Geotargeted Advertising," Working Papers 18-09, NET Institute, revised Sep 2018.
  38. Wilfred Amaldoss & Kinshuk Jerath & Amin Sayedi, 2016. "Keyword Management Costs and “Broad Match” in Sponsored Search Advertising," Marketing Science, INFORMS, vol. 35(2), pages 259-274, March.
  39. Dongwoo Kim & Pallavi Pal, 2025. "Nonparametric Estimation of Sponsored Search Auctions and Impact of Ad Quality on Search Revenue," Management Science, INFORMS, vol. 71(12), pages 10047-10066, December.
  40. Garrett A. Johnson & Scott K. Shriver & Shaoyin Du, 2020. "Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?," Marketing Science, INFORMS, vol. 39(1), pages 33-51, January.
  41. Stylianos Despotakis & Jungju Yu, 2023. "Multidimensional Targeting and Consumer Response," Management Science, INFORMS, vol. 69(8), pages 4518-4540, August.
  42. Omid Rafieian & Hema Yoganarasimhan, 2021. "Targeting and Privacy in Mobile Advertising," Marketing Science, INFORMS, vol. 40(2), pages 193-218, March.
  43. Médéric Motte & Huyên Pham, 2021. "Optimal bidding strategies for digital advertising," Working Papers hal-03429785, HAL.
  44. Kick, Markus, 2015. "Social Media Research: A Narrative Review," EconStor Preprints 182506, ZBW - Leibniz Information Centre for Economics.
  45. Amin Sayedi, 2018. "Real-Time Bidding in Online Display Advertising," Marketing Science, INFORMS, vol. 37(4), pages 553-568, August.
  46. Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016. "The Economics of Privacy," Journal of Economic Literature, American Economic Association, vol. 54(2), pages 442-492, June.
  47. M'ed'eric Motte & Huy^en Pham, 2021. "Optimal bidding strategies for digital advertising," Papers 2111.08311, arXiv.org.
  48. Dirk Bergemann & Alessandro Bonatti, 2019. "Markets for Information: An Introduction," Annual Review of Economics, Annual Reviews, vol. 11(1), pages 85-107, August.
  49. Alexandre Chirat, 2022. "Consumer sovereignty in the digital society," EconomiX Working Papers 2022-25, University of Paris Nanterre, EconomiX.
  50. Ruizhi Zhu & Sridhar Moorthy & Xianwen Shi, 2025. "Advertising Platforms and Privacy," Marketing Science, INFORMS, vol. 44(6), pages 1381-1406, November.
  51. Alexandre de Corniere & Romain De Nijs, 2013. "Online Advertising and Privacy," Economics Series Working Papers 650, University of Oxford, Department of Economics.
  52. Rene Laub & Klaus M. Miller & Bernd Skiera, 2023. "The Economic Value of User Tracking for Publishers," Papers 2303.10906, arXiv.org, revised Apr 2024.
  53. W. Jason Choi & Amin Sayedi, 2024. "Agency Market Power and Information Disclosure in Online Advertising," Marketing Science, INFORMS, vol. 43(6), pages 1279-1298, November.
  54. Santiago R. Balseiro & Omar Besbes & Gabriel Y. Weintraub, 2012. "Auctions for Online Display Advertising Exchanges: Approximations and Design," Working Papers 12-11, NET Institute.
  55. Jiwoong Shin & Jungju Yu, 2021. "Targeted Advertising and Consumer Inference," Marketing Science, INFORMS, vol. 40(5), pages 900-922, September.
  56. Anna D’Annunzio & Antonio Russo, 2024. "Intermediaries in the Online Advertising Market," Marketing Science, INFORMS, vol. 43(1), pages 33-53, January.
  57. Tommaso Bondi & Omid Rafieian, 2023. "Privacy and Polarization: An Inference-Based Approach," Working Papers 23-09, NET Institute.
  58. Dirk Bergemann & Paul Duetting & Renato Paes Leme & Song Zuo, 2021. "Calibrated Click-Through Auctions: An Information Design Approach," Papers 2105.09375, arXiv.org.
  59. Paul Milgrom, 2011. "Critical Issues In The Practice Of Market Design," Economic Inquiry, Western Economic Association International, vol. 49(2), pages 311-320, April.
  60. Yue Yin, 2025. "InfoBid: A Simulation Framework for Studying Information Disclosure in Auctions with Large Language Model-based Agents," Papers 2503.22726, arXiv.org.
  61. Susan Athey & Emilio Calvano & Joshua Gans, 2013. "The Impact of the Internet on Advertising Markets for News Media," NBER Working Papers 19419, National Bureau of Economic Research, Inc.
  62. W. Jason Choi & Amin Sayedi, 2023. "Open and Private Exchanges in Display Advertising," Marketing Science, INFORMS, vol. 42(3), pages 451-475, May.
  63. Susan Athey & Emilio Calvano & Joshua S. Gans, 2014. "The Impact of Consumer Multi-homing on Advertising Markets and Media Competition," CSEF Working Papers 379, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, revised 27 Apr 2016.
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