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Online Marketing and Advertising

These are publications indexed on RePEc about the above topic. This reading list is managed by Ron Berman (who can update the reading list here). You can also create your own reading list here. This page is updated in the first days of each month, at least.
Research related to different aspects of online consumer behavior, online advertising and online marketing

Relevant JEL codes for this reading list are:

The list attempts to collect and document the growing literature in the area of online marketing and advertising.Relevant topics include, among others:
  • Online consumer browsing, searching and buying behaviors
  • Economics of different advertising technologies, including search engine marketing through keyword auctions, search engine optimization and content creation
  • Advertiser strategies in online vs. offline promotion
Following is the list of papers, listed by category and year of publication:





Empirical Analysis


If you would like to add a paper to this list, or believe a paper is missing, please email the list manager.

IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.