IDEAS home Printed from
   My bibliography  Save this article

Integrated Communication €“ Creating The Right Relations With The Right Customers Title


  • Ana-Maria Stoica

    (University Spiru Haret Bucharest)

  • Raluca-Ionela Cretoiu

    (University Spiru Haret Bucharest)


Integrated marketing communication is an essential concept used in clarifying andmanaging lucrative relations with the employees, consumers and shareholders and sending auniform message to provide coherence and the maximum impact of communication as far asorganization and its products in all the relation points. In order to provide the success of such an approach the person doing the marketingcommunication must be headed for observing the steps, as follows: recognizing the target audience,setting communication objectives, creating the message, structuring integrated efficientcommunication and promotion programs, by choosing both the personal and impersonalcommunication paths of the message, in order to emphasize the expected feedback from potentialand present customers. Hence, the purpose of integrated marketing communication is the simplicityof the message and the use of various online and offline communication means by improving thepotential of the company so as to send the right message to the right customers at the right time andplace.

Suggested Citation

  • Ana-Maria Stoica & Raluca-Ionela Cretoiu, 2009. "Integrated Communication €“ Creating The Right Relations With The Right Customers Title," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-53.
  • Handle: RePEc:alu:journl:v:2:y:2009:i:11:p:53

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    customer; feedback; integrated marketing communication;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:2:y:2009:i:11:p:53. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan-Constantin Danuletiu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.