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Methods Used In Audience Measurement Of Mass Media Channels Types, Results And Impact

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  • TERCHILA Sorin

    (Lucian Blaga University of Sibiu, Romania)

Abstract

In the present research I will analyze the reactions and opinions of the interviewed persons regarding the main methods used in audience measurement of mass media channels and also it will be analyzed the types, the results and the impact. At the same time, it is aimed at bringing in a connection between the results of audience surveys and the communication strategies developed by public and private companies. Thereby, I will use the interview as a qualitative research method, to confirm or infirm the hypothesis of the present research.

Suggested Citation

  • TERCHILA Sorin, 2015. "Methods Used In Audience Measurement Of Mass Media Channels Types, Results And Impact," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(Supplemen), pages 173-181, September.
    • Handle: RePEc:blg:reveco:v:67:y:2015:i:supplement:p:173-181
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/67S17terchila.pdf
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    More about this item

    Keywords

    Audience measurement; methods; mass media;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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