Advertising, quality, and willingness-to-pay: Experimental examination of signaling theory
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More about this item
KeywordsAdvertising effect; Quality; Willingness-to-pay; Contingent valuation method;
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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